Voormi transforms locally sourced Rocky Mountain sheep wool into high-end outdoor clothing. But the Colorado startup is also hoping to help transform rural communities into small manufacturing hubs, where economic development is needed the most. Hari Sreenivasan reports.
It doesn’t look like the textile mill towns of New England and it’s certainly not Silicon Valley.
Yet here in Pagosa Springs, Colorado, a mountain town of less than 2,000 people, an upstart company hopes to disrupt the textile industry using a high-tech, outside-the-box approach.
The company is called Voormi, a made-up name for a mythological mountain creature. And it was started by former Microsoft-manager-turned-entrepreneur Dan English. His idea? To manufacture a brand-new kind of fabric from locally sourced materials and then sew the garments in small micro-factories in rural communities.